A New Gear for Engine Room: More Than Just a Wax & Polish

August 02, 2023 at 12:30 PM

Engine Room, a familiar name with UK car dealers, has had an overhaul. The trusted platform, which has been serving the UK since 2010, recently unveiled an exciting rebrand and redesign. It’s not just about a fresh new look; it’s a demonstration of the organisation's commitment to evolving and providing the best possible user experience and excellent new features.

Formerly offered by New Star Media in Surrey, to car and van dealers across the UK. The Engine Room platform is now on the third version under new management and better than ever with 3 package tiers available for all budgets, offering car dealer websites from only £99/month.

This isn’t just a testament to the platform's longevity, but to its reputation and trustworthiness in the automotive industry.

The new rebrand isn't just on the surface either. While long-time customers will notice the fresh aesthetics and intuitive layout, the redesign also aims to make the car-selling process even smoother with advertising data feeds and finance integration as standard. Professional & Franchise packages also include AutoTrader Connect, Dealership Management System and much more. The new look reflects the platform's dedication to staying current, modern, and user-friendly.

Dowleys & Engine Room Partnership

On a related note, Dowleys Garage, a leading used car dealer in Oxfordshire, has taken a leap forward by collaborating with Engine Room for one of their new dealer websites. Not only will the revamped site bring a fresh and streamlined user experience for Dowleys customers, but it also ensures their full stock is now advertised across all major portals, increasing visibility and accessibility for potential buyers.

In conclusion, Engine Room are not just resting on their laurels. The platform's recent rebrand and redesign, along with collaborations like the one with Dowleys, underscore its dedication to serving the UK's used car market for years to come. Whether you’re an independent car dealer or franchise dealer group, Engine Room is a reliable partner for all your automotive marketing needs.

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